ABOUT THE EDITOR

Dominique M. Hanssens is the Bud Knapp Distinguished Professor of Marketing at the UCLA Anderson School of Management. From 2005 to 2007 he served as Executive Director of the Marketing Science Institute.

Hanssens’ research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. He is a Fellow of the INFORMS Society for Marketing Science (ISMS)  and the 2015 recipient of  ISMS Buck Weaver Award. He has also received the Churchill and Mahajan Lifetime Achievement awards from the American Marketing Association. He is a founding partner of MarketShare, a global marketing analytics firm headquartered in Los Angeles.

Hanssens conceived the idea for and edited the first edition of Empirical Generalizations about Marketing Impact, which was published in 2009. It became a best seller in MSI’s Relevant Knowledge Series and was chosen a “Must Read” by Quirk’s Marketing Research Review in 2013.